Windsor Fashions partners with cutting-edge live video shopping technology company Bambuser


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SANTA FE SPRINGS, Calif., Jan. 25, 2023 (GLOBE NEWSWIRE) — Windsor Fashions LLC, the shopping destination for women for every occasion, today announces its partnership with the leading live shopping provider. bamboo as it celebrates two years of live shopping across the brand’s social channels. The collaboration with Bambuser will enhance the Windsor Live experience, where Windsor stylists share fashion tips and provide first-line access to new arrivals in real-time.

Bambuser offers the most innovative and comprehensive live shopping solution on the market, enabling leading brands like Windsor to welcome an infinite number of customers to their native websites in highly engaging, shoppable videos. This new partnership allows the Windsor Girl to watch live video while browsing the Windsor website, as well as re-watch live styling videos on demand. By implementing a user-friendly program, Windsor is able to more easily meet its customers where they are.

“Windsor Lives is an important aspect of the business and how we connect with our consumers, and we are thrilled to partner with Bambuser to create a more upscale and accessible shopping experience,” said Catherine Seaton, Vice President of Marketing, Windsor . “Bambumer’s tools open up a new way of communicating with our customers and we are excited to use the platform to scale the brand.”

“We’re excited to begin our partnership with Windsor and help introduce Live Shopping to their ever-growing audience by creating ways for consumers to interact on their e-commerce site in new and engaging ways,” said Sophie Abrahamsson, President of Bambuser America. “Not only has our data shown up to 50% lower return rates for products purchased in live streams, but consumers crave authenticity and interactivity more than ever. Live shopping and the Bambuser solution accelerate innovation in retail by enabling brands to foster deeper brand connections with consumers, resulting in increased customer retention and conversion rates.”

For the past two years, Windsor has aired Windsor Live three times a week on social media platforms to speak with the Windsor Girl, providing advice on styling products and previewing new styles for purchase. With over 200 new styles in stores and online every week, Windsor is the ultimate destination for affordable clothing for all occasions in life.

ABOUT WINDSOR FASHIONS LLC
Windsor is your one-stop shop for women’s clothing and fashion to look and feel confident every day or at your next event, life milestone or special occasion. This fashion destination never fails to sport the season’s latest styles of clothing and women’s clothing in the hottest trends like corset designs and cut-out details. Show off your unique style with the Windsor range casual dresses in flattering details like open back to backless and strapless to off shoulder sleeves and formal attire in romantic chiffons, silky satins and vibrant colors of blue, white, red, pink and green. Every girl desires a glam look for prom 2023, so Windsor carries head-to-toe formal looks, from prom dresses and heels to prom jewelry sets, clutches and hair accessories for a perfect style. This season’s wedding shop has every cherished event covered, from bachelorette party outfits to bridal gowns, even if you want to impress with wedding guest attire. Discover elegant dresses for formal parties, pretty graduation dresses and unique birthday outfits when it’s time to party! Also discover the latest trends in must-haves such as high-waist pants, midi skirts, women’s shorts and all your favorites Jeans and denim styles. Keep your look fresh with versatility jumpsuits and rompers, chic heels, trendy sandals and cute dusters and kimonos are guaranteed to make you stand out. Enjoy stylish finds from an updated range of women’s workwear including blazers, skirts and blouses to casual work-from-home outfits including joggers, women’s topsand bodysuits. Windsor also takes holiday outfits like maxi dresses and bikinis to new trends like fishnets and ruffles. Don’t forget to complete your wardrobe with jewelry, hats, handbags, and other trendy accessories you want for the coming season. Always stylish, Windsor has her hottest head-to-toe looks. Visit us in store or online at WindsorStore.com

ABOUT BAMBUSERS
Bambuser Bambuser is a Stockholm-based SaaS company that offers the world’s leading live video shopping technology. Bambuser’s solution drives sales, customer retention and website traffic and is a powerful research tool used by some of the world’s largest brands and retailers. The company’s DNA is deeply rooted in live streaming, connecting people from all over the world and has been a pioneer in live streaming technology since 2007.

Live Video Shopping
For an online retailer, live commerce is an authentic and scalable way to directly target and engage with customers worldwide through live video shopping technology natively integrated on their ecommerce website. For a customer, it’s a seamless and fun experience that allows them to shop in a new and exciting way.

The solutions
One-to-Many Engage on a large scale with a worldwide audience. Brands engage with their audiences on a global scale by hosting a series of regular live shopping events featuring retail experts, in-house staff and influencer or celebrity partnerships.

One-To-One The ultimate personalized shopping experience. Brands improve their service and add a personal touch to their e-commerce with interactive live video shopping experiences between a customer and a sales representative.
Bamboo Offers

  • Live streaming technology. Brands can broadcast, distribute and play live or recorded video on the web or any e-commerce site while their customers can shop and chat.
  • Hosting app and infrastructure. Brands have the option to host anyone anywhere in the world, including Dual Split Screen Hosting, where two hosts in different parts of the world can go live at the same time.
  • Logistics dashboard. Brands have the ability to set up a show, assign a host, add an unlimited number of shoppable product URLs to each show, and chat directly with consumers in moderation mode
  • Video player interface. The simplest front-end integration code can embed the video player in any ecommerce website.
  • data aggregator. Brands can track, analyze and optimize customer behavior through insights that show views, engagement and conversion.
  • support and strategy. Brands receive onboarding and guidance on technology and implementation alongside strategic recommendations and best practices on what works best and industry benchmarks.

Media contact:
IKR
[email protected]


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