If you’re wondering why #SaltAir is trending on Twitter in the last hours of July and now in the month of August, it’s because of Taylor Swift.
“Salt Air” are literally the first two words of Taylor Swift’s 2020 song “August.”
The reason it’s trending is pretty simple.
Why is #SaltAir trending?
In fandoms, particularly those from rich cultures like Directioners, Barbz, and even Swifties, adoring fans always seemed to want their idols buzzing about vaguely trending keywords — in this case #SaltAir.
Unless you’re an avid swiftie, you wouldn’t get it at first glance.
#SaltAir are the first two words of Taylor Swift’s “August,” which is heartbreakingly about how she remembers the month of August.
For Swifties, the trend is simply welcoming the month of August with hilarious jokes and memes about the song — just like everyone does when September comes, and everyone begs everyone to wake them up when September ends.
That #SaltAir was trending on Twitter and even Instagram as Swifties literally threw rock salt in the air to welcome the eighth month of the year.
Swifties on July 31st #August #rustonourdoor #SaltAir #taylorswift pic.twitter.com/orarm3zul6
— Danny||Salt Air||Use Men for the Power Era (@denkis_swiffer) July 31, 2022
It’s almost there #saltair pic.twitter.com/HmObuFL4HR
— Este (@lover_stan13) July 31, 2022
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Taylor Swift’s “August” on “folklore”
Along with surprise album Folklore in July 2020, Taylor Swift released august as her “eighth track” — though we don’t think it was a coincidence.
The track debuted at #23 on the Billboard Hot 100 and at #5 on the US Hot Rock & Alternative Songs chart. It was also certified Silver by the British Phonographic Industry for selling over 200,000 units.
Critics notably praised Taylor Swift’s “mature” songwriting skills on “August,” noting how she shifted to her third-person confessions.
August comes along with the entire surprise album Folklore, which won the 2021 GRAMMY Award for Album of the Year.
Since its release, “Folklore” broke Spotify’s record for the largest opening day on the streaming services for an album by a female act – the Guinness World Records endorsed that feat, later surpassed by “Red (Taylor’s Version)”.
Multiple publications including Time, Billboard, Rolling Stone and Los Angeles Times have ranked the album as the top album of 2020, which is very special given the onslaught of the coronavirus pandemic.
August and the entire Folklore album are available to stream on Spotify.
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