Top trending topics for autumn 2022

From the ongoing fascination with pumpkin spice to Peaky Blinders Halloween costumes and Thanksgiving charcuterie boards, AMP Agency covers it all in the Top Trending Topics for Fall 2022 report.

The report offers insights into 40 topics across eight different categories, including holidays, home decor, and food and drink. The data comes from Google’s Keyword Planner (US only) and is combined with AMP Agency’s analysis of why these topics will rise in popularity this fall.

“With the tools at our disposal, we were not only able to find products, events and activities that are relevant for this time of year, but also predict those that will be very popular this year,” said SEO Supervisor Kevin Davis of AMP Agency . “If you look back at the query data for the past four years, you can see an increase in volume, which we think is a good indicator of interest in the future. I am happy to share our findings in this report.”

Among the findings of this detailed report:

  • pumpkin taste. The taste trend of autumn still has a lot of life in it. From coffee drinks to beer to desserts, Pumpkin Spice is hugely popular and it seems 2022 will be a bigger year for search interest in the topic. This fall, AMP predicts a 20% increase in searches for this variant.
  • bento box lunch boxes. The popularity of the Japanese single-serving meal has increased over the past five years, and now this type of lunch box is poised to become the go-to choice this fall. As back-to-school research picked up steam in July 2022, search volume for “bento box lunch box” increased 22% year over year.
  • Peaky Blinders Halloween Costumes. Since its Netflix debut in 2013, people have been drawn to the Peaky Blinders’ traditional post-WWI outfits and their signature newsboy hats as Halloween costumes. Last year alone, the search volume for this costume reached almost 75,000 in October – a 63% increase compared to the previous Halloween season. This Halloween, AMP Agency predicts even greater popularity as the show’s final season released last summer.
  • Thanksgiving sausage boards. In the past year, the volume of searches for this seasonal treat has tripled compared to any previous season. Since January 2022, search volume has increased by 115% compared to the same point in 2021. Be sure to expect this themed appetizer at your Thanksgiving celebration this season.

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