Top Tips for Maximizing Your Chances at the Jewelers’ Choice Awards – JCK

It may seem early, but it’s already time to start preparing your entries for the 2023 Jewelers’ Choice Awards (JCAs for connoisseurs).

These annual awards are a fantastic way to showcase the pieces you are most proud of. If you win, you’ll have the satisfaction of knowing that retailers across the country have put their trust in you. And the additional Editors’ and Influencers’ Choice Awards increase the jewelers’ chances of winning.

2022 JCA award point editor winner
The 2022 Influencers’ Choice Winner (14k Yellow Gold Swirl Baguette and Round Diamond Earrings from Asher Collection) and Editors’ Choice Winner (14k Yellow Gold Diamond Double Butterfly Stud Earrings from Shy Creation). The Asher earrings also won the Best Price Point: $501 to $1,000.

In addition to attribution rights, winners and finalists will be featured in the Best of the Best digital flipbook, available year-round on JCKonline; It will also be promoted via email and our social media channels. (Plus, the grand prize winner will be featured on the best-of-the-best cover.) They’ll also receive JCA branding to promote their pieces and a glossy counter card to display at the JCK show or at can exhibit on a shop counter. An editorial feature in the 2023 print edition of JCK The magazine celebrates the first place winners, just in time for the big preshow push.

Marisa Perry 2022 JCA Finalist
This 11.05 ct. Antique cushion-cut diamond ring by Marisa Perry Atelier was a finalist in Best Bridal: Over $10,000 in 2022 (it also won Editors’ Choice in Bridal).

So how can you make sure you have the best chance of winning? Here are the top tips from JCA marketing experts.

Get an early start

Use the early booking period to get the best deal. If you start signing up by September 30, you’ll save $25 on one sign-up and an additional $20 on each additional sign-up. Pro tip: Complete the fields on the registration form and pay by September 30th to receive the lower prices. You have until November 4th to edit and finalize your posts (that includes the photos you upload!).

Choose your categories wisely

The JCAs comprise 22 overarching categories, each with price-related sub-categories. So if you have a piece that you’re particularly proud of, make sure you choose the category (or categories) where it’s most likely to stand out from the crowd.

Yael Paraiba Necklace winner of the JCA 2022
This unique 18k white gold necklace with a 9.23 ct. Pear Shaped Paraiba Tourmaline, 4.11 cts. two marquise and pear diamonds, 0.26 ct. 2 baguette diamonds and 10.36 ct. tw round diamonds by Yael Designs won Best Necklace: Over $10,000 in 2022. It was also the Editors’ Choice winner in the Necklace category.

As usual, the categories include metal (e.g. gold, silver, etc.), stone (diamonds, etc.), and jewelry style (necklace, etc.). But there are also some newer categories to note: Gender-Neutral Jewelry, Wedding Design (which used to be limited to bridal wear but has expanded), and two show-related categories, Luxury Show Award and Design Collective Show Award. Lab-grown jewelry has been a category for a few years, but it’s still relatively new. A newer category could have fewer entries and skew the odds in your favor.

Put yourself at your best

Providing a nice, high-quality image of your jewelry on a white background is the best way to ensure it gets noticed. Does the part look small? Is the resolution printable? (By that we mean at least 8 x 10 inches at 300 dpi.) Is it displayed at an angle that best shows its uniqueness? The image you provide is the only impression voters will get of your post. Make the best out of it.

Parle Decembers Hue Earrings 2022 JCA Winner
The December’s Hue earrings in 18k white gold, 3.92ct. tw Sleeping Beauty Turquoise, 2.42 cts. two tanzanites, 4.01 cts. two blue zircons and 1.18 cts. Two Diamonds from Parlé Gems won in the Colored Stones: Over $10,000 category in 2022.

Activate your fan base

After you sign up, you’ll receive a marketing toolkit to help you spread the word during the voting period. From January 16 to February 10, 2023, the voting guide and voting page will be live. Send emails and post on social media to get your listings popular. The companies that are best at marketing themselves tend to get more votes.

Ready to start? As Wayne Gretzky once said, “You miss 100% of the shots you don’t take.” Go for it to get full details and start typing.

Above: The 2022 Grand Prize winner—and also the winner of Best Bracelet: $2,500 and under—was this Paper Hearts chain bracelet with paper clip and diamond-set heart lobster clasp from Shy Creation.

Follow JCK on Instagram: @jckmagazin
Follow JCK on Twitter: @jckmagazin
Follow JCK on Facebook: @jckmagazin

Leave a Comment