With more than 2.5 billion active users, YouTube is one of the most popular social media websites in the world. While people around the world rely on the video sharing platform for entertainment and even work, it comes with its own problems.
Earlier this week, a harmless nine-word tweet about the platform’s frequent ad breaks went viral.
On Wednesday, a user by the name “@wydccalamity” tweeted, “Youtube has THREE ads in front of a video this is crazy”. This tweet went viral as it resonated with YouTube users around the world and soon received over 3,000 likes and over 23,000 retweets.
Youtube with THREE ads before a video is crazy
— 𝐚-𝐚𝐫𝐨𝐧 (@wydccalamity) June 22, 2022
YouTube, which derives most of its revenue from advertising, responded to the criticism, commenting, “Hey, this can happen with a certain type of ad format called bumper ads (because they’re super short, only up to 6 seconds). . but we appreciate your honest feedback and will definitely share it with the appropriate team!”
Hello – this can happen with a specific type of ad format called bumper ads (since they are super short, only up to 6 seconds). but we appreciate your honest feedback and will definitely share it with the appropriate team!
– TeamYouTube (@TeamYouTube) June 23, 2022
However, that reaction failed to impress netizens, who pointed out that many consecutive ads that are “non-skippable” take longer. Echoing that argument, one Twitter user replied, “Totally wrong…your bumper ads are 25 seconds long…in some cases…35 seconds…don’t lie here and say your bumper ads are only 6 seconds long.”
totally wrong…your bumper ads are 25 seconds long…in some cases…35 seconds…don’t lie here and say your bumper ads are only 6 seconds long
— Mayank (@mayankwa786) June 23, 2022
While you’re at it, you can stop running condom ads that aren’t skippable and age-appropriate. It’s “difficult” to watch them while waiting for the baby shark to play
– Ram Naresh (@RamNareshAK) June 23, 2022
That doesn’t matter either. You didn’t choose this “ad format” for customer convenience, you did it to get a lot more money from 3 completely different companies in the same 30 second window. Don’t lie, we’ll see through you. Admit it and we’ll think about it.
— 🧡🤍💗💐 (@Ivrboyhwa) June 23, 2022
Hey it’s just me but your ads seem to be 2 volumes higher than the video? They always give me catchy tunes and while 3 ads are annoying enough did you have to blow my ears with that too????
— kk Disco (Slebew) (@xiaolongbao___o) June 23, 2022
All you have to do is give in and buy YouTube Premium. It makes browsing YouTube videos along with listening to videos and music so much easier. I was hesitant to get it for a long time, but my overall experience has improved many fold afterwards.
— StageCraftBeast / Zach (@StageCraftBeast) June 23, 2022
They should make it 10 if they want, I’m still not going premium. 😌
— A.Kalabari.Queen (@oprite) June 24, 2022
I still don’t pay for the ad-free version. I will complain here if they go to 8 ads before a clip 😂😂
— Antonella212 (Instagram) (@NYorNothing) June 22, 2022
People also raised the issue of age-appropriate advertising, replying to YouTube, “While you’re at it, you can stop running condom ads that aren’t skippable and not age-appropriate. Watching them while waiting for the baby shark to play is “difficult”.