Cincinnati Bengals Ja’Marr Chase #1 makes a catch over Los Angeles Rams Jalen Ramsey #5 during Super Bowl LVI at SoFi Stadium on February 13, 2022 in Inglewood, California.
Gregory Shamus | Getty Images
The National Football League now has its own streaming service.
On Monday, the NFL launches NFL+ for $4.99 a month or $39.99 a year.
One subscription includes all out of print preseason games previously only available with a $99.99 per year NFL Game Pass subscription. The NFL preseason begins August 4 with the Jacksonville Jaguars and Las Vegas Raiders. As this is a nationally televised game, it will not be shown on NFL+.
NFL+ will also include live mobile access to regular-season and post-season local and prime-time games previously available for free on the Yahoo Sports app.
NFL+ marks the first time the NFL has operated its own streaming service, giving the league a new future platform to show potentially exclusive games. Major League Baseball and the National Basketball Association are already selling subscriptions to their own streaming services that include out-of-print games.
NFL+ will initially not feature regular-season exclusives, but could eventually depend on how viewership habits evolve in the years to come, said Hans Schroeder, executive vice president and chief operating officer of NFL Media. The league has suspended its local broadcast rights for the next seven to 11 years.
“That’s another option that we’re considering with all of our other options,” Schroeder said. “We’re really excited about where NFL+ can go. As fast as the media and sports distribution business continues to change and evolve, there are many different factors.”
The NFL is in the process of renewing its Sunday Ticket package and will select a streaming partner, possibly Apple or Amazon, by the fall. This package costs around $300 per month and gives access to all out of print games on Sundays. DirecTV has owned the rights to the Sunday ticket since 1994 but is no longer bidding for the rights after its current deal expires this season. The duration of their new Sunday ticket deal is not yet certain, but the league wants to give a new partner “the right runway to be successful,” Schröder said in an interview.
Added NFL+ perks
In addition to the games, NFL+ will include NFL Network Shows on Demand and archived NFL Films programming.
For $9.99 per month or $79.99 per year, the NFL also sells NFL+ Premium. This subscription includes full and condensed game replays and access to the All 22 Movie, a bird’s-eye view of the game that allows Trainers to see how all 22 players move in a given game.
“We look forward to continuing to expand NFL+ and deepening our relationship with fans of all ages and demographics by giving them access to a tremendous amount of NFL content, including the most valuable content in the media industry: live NFL games,” NFL Commissioner Roger Goodell said in a statement.
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Disclosure: NBC Sports, which shares parent company NBCUniversal with CNBC, broadcasts NFL games.