The French professional football league takes full control of its digital media strategy with Dalet

Dalet announced today that the Ligue de Football Professionnel (LFP) is using Dalet Flex, the cloud-native media logistics platform, to prepare and deliver high-quality league match highlights to fans via digital channels. LFP is the French governing body responsible for overseeing, organizing and managing the two top football leagues in France, Ligue 1 Uber Eats and Ligue 2 BKT; and the 44 professional football clubs competing for the titles. Part of his charter is managing the 100+ weekly club match highlight videos. LFP chose Dalet Flex to speed up the time-consuming process and automate the recording, preparation and publishing of the match highlight videos on YouTube and Dailymotion. Dalet Flex’s comprehensive production tools enable LFP to take advantage of new opportunities to monetize content, such as: B. Offering freemium match highlight videos from LFP website.

Olivier Imbert, LFP’s Chief Information Officer, elaborates on the value of Dalet Flex: “Given the workload of our team and the large volume of videos we deal with, we needed a solution that would transform our approach to content management. Dalet Flex automates the ingestion and publishing process, allowing our team to refocus their time on evaluating fan consumption patterns and developing new content revenue opportunities. In just a few months, Dalet Flex has become a tool that the entire team here at LFP has embraced.”

Fast-paced digital media workflow

Besides managing the large amount of video content, LFP has to meet a tight release schedule. Matches will take place from Friday night to Sunday night with live or near live content being broadcast by broadcast rights holders over the weekend. On Monday, content rights revert to LFP, which in turn uses Dalet Flex to quickly release game highlights. Dalet Flex simplifies content delivery by ensuring playlist information and metadata, including mapping XML to asset metadata, is accurate and consistent. This streamlines the process of preparing and distributing content to LFP digital properties, ensuring fans can see game highlights on any device.

“Sports teams, leagues and federations are taking control of their content and becoming sports media organizations, and the Ligue de Football Professionnel was ready to do just that,” he explains Massoud Razzani, Sales Account Manager, Dalet. “They faced gaps in workflow management, process automation, and integration between tools that made it extremely difficult, resource-intensive, and expensive to deliver the massive amounts of content that fans expect. Dalet Flex provides the integration and automation capabilities required for LFP to thrive at a competitive price. The user-friendly environment enabled LFP employees, many of whom have non-technical backgrounds, to quickly adapt to the new tools and workflows.”

Dalet hosts and manages LFP’s cloud environment, reducing upfront investment and overall maintenance costs.

LFP’s content management strategy is part of a growing trend with sports teams, leagues and associations collaborating with experienced technology companies like Dalet to take full control of their media and digital strategy and deliver exceptional fan experiences. Dalet’s agile media workflow technology, extensive media management experience and flexible SaaS and subscription business models enable sports organizations to radically transform their operations to focus fully on their content strategy and capitalize on future business opportunities with ease.

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