“Your network is your wealth”
— Every insufferable frat boy has said at least once in his life while claiming to be a sigma male.
It’s never been truer in college football. With NIL deals becoming a reality this season, being close to a marketable player will only make you more marketable. I mean think about it State Farm advertisement BJ Raji did it with Aaron Rodgers a few years ago. Do you really think Raji would have gotten this opportunity if he hadn’t played on the same team as Rodgers? Heeeeeell no!
We see it all the time on social media. A popular influencer explodes, and suddenly so do the people close to him. They start building their own brand and that makes them money just because they put themselves in someone else’s spotlight. I’m not saying that’s a bad thing. I’m saying that if you want attention, opportunity for big money and career opportunities, it’s incredibly important to put yourself in a position to be noticed. With Deion Sanders at the helm of Colorado’s football program next year, no spotlight will be brighter.
Numerous college stars have already expressed interest in joining Prime in Colorado.
Trey Sanders is a 5-star former recruit who played in Alabama for four years. He played well when he was healthy but a series of injuries derailed his college career and now the opportunity to play a starring role in an offense that will garner national attention has reared his head, and Sanders don’t miss it. Other players have already expressed interest in joining the CU team. And many more players are likely to follow. While their long-term plan isn’t to stay in Colorado, it gives these players an opportunity to earn game time, face-to-face encounters on the national stage, brand deals and attention from NFL scouts. why wouldn’t they take advantage?
There are a few downsides to PrimeRent ‘s coaching. The most obvious problem is the lack of grant opportunities for CU commits. In fact, this has already started.
The influx of interested student-athletes from the transfer portal has resulted in less space on rosters, less play opportunities for new freshmen, and less scholarship money. These kids who had spent the past few months being sure where they would spend their freshman year must now look elsewhere for scholarship opportunities. They may have wasted months of their lives playing for Colorado when that’s no longer a viable option.
Of course, this opens up the possibility for students to get scholarships at other schools that students transfer from, but let’s face it, someone who had a scholarship to Colorado probably wouldn’t get a scholarship to Clemson or Alabama or any of those elite football schools in America from which these players are moving away.
The fact is, while Deion Sanders may not be the best coach, he will transform the Colorado football program in his freshman year. He is standing asked his players to enter the transfer portal. While he framed that statement around a machismo message, essentially claiming that some of his players won’t be able to handle the changes he’s about to make, the more likely reason why so many current CU players are Visit portal that several highly-touted stars will want to go to Boulder and play for Sanders, pushing current players down the charts.
NIL Money is all about grabbing the limelight and being a marketable player. Disenfranchised players with immense competition across the country must seize this opportunity to play for a head coach who will catch the eyes of every reporter. If Colorado does well, perhaps the credit will go to Sanders, but then reporters will start watching the students play, and that’s a great recipe for more football success. It’s not rocket science, just the natural progression of the post-NIL world. We better get used to it.