The Bold away kit is the second chapter of the partnership with Tomorrowland
With anticipation of the 2022 FIFA World Cup building, adidas, the Royal Belgian Football Association (RBFA) and Tomorrowland proudly present the second chapter of their unique collaboration, presenting the new away kit for the Belgian Red Devils. With the kit, the Belgian Red Devils and the partners involved intend to make a positive, fun statement of LOVE in times of turmoil.
Following a long history of Belgian away shirts, the base of the kit is white. As seen in Chapter 1 with the football-inspired festival collection, the festival-inspired football jersey features a LOVE mark and a bold graphic print. The graphic print is inspired by Tomorrowland’s famous fireworks display and symbolizes shared values of diversity, equality and inclusivity. The Belgian Red Devils will debut the kit in the UEFA Nations League game against the Netherlands on September 25.
The bold graphic print is not only featured on the collar, sleeves, sides and taping of the jersey and shorts, but is even boldly used throughout the adidas logo and federation crest, fitting in with LOVE’s positive statement. Even the player’s name and number or an imprint of your choice are available in the bold graphic print for those who really want to stand out when donning their jersey.
For the first time, the Belgian Red Devils product range includes authentic matchwear – as worn by the team – as well as replica matchwear. Both feature a high quality 3D silicone version of the federation’s crest.
For authentic matchwear, the devil is in the details, with rich fabrics, raised and multicolored three stripes, woven sleeves, and slightly different graphic prints on each product making each one unique. On the authentic jersey, the LOVE logo features as a neck detail on the inside neck of the jersey.
On the replica jersey, it is on the outside of the shirt. LOVE, with the Tomorrowland logo as the letter O, is a subtle call to remind everyone to celebrate life and each other more. For the Belgian Red Devils, the primary shorts and socks are white, with purple shorts and socks available as an alternative. The shorts are also available in bold graphic prints but only for the biggest fans as they are too bold to meet governing body regulations. The Belgian Red Devils kit will feature purple player names and numbers.
The new away kit is available to buy via adidas.com Belgium Away Kits, shop.rbfa.be, store.tomorrowland.com and via selected adidas stores and retailers from September 23rd.
Come together and feel the LOVE!
About the Royal Belgian Football Association:
As the country’s largest sports association with more than half a million members, the Royal Belgian Football Association represents 4,000 football clubs. Together with the regional associations ACFF (Association des Clubs Francophones de Football) and Voetbal Vlaanderen, the RBFA organizes around 12,000 games per weekend, including of course the games of our national teams. The Belgian Red Devils and the Red Flames are our ambassadors.
With the launch of the Come Together plan in March 2021, the RBFA, in collaboration with the regional federations, has adopted a global strategy to fight as effectively as possible against all forms of discrimination that unfortunately still occur on and around our fields. Thanks to this initiative, we now have an easily accessible and user-friendly contact form for victims and witnesses on our websites and our RBFA app, and we organize numerous training sessions for the different football players to raise awareness of this issue and help them to deal with it in the best possible way react. We also set up the National Chamber against Discrimination and Racism, a body that has been active since the 2021-2022 season. This federal body is made up of lawyers and experts and deals exclusively with all questions relating to discrimination and racism at all levels of our amateur and professional football.
Tomorrowland is one of the most popular and well-known music festivals in the world, taking place in Boom, Belgium and organized and owned by the original founders, the Beers brothers. Tomorrowland was first held in 2005 and has since grown into one of the most notable global music festivals in the world. It takes place every summer.
Tomorrowland is located in a beautiful nature area, recreation area De Schorre, in the city of Boom, Belgium. It is a true fairy tale world in a beautiful natural setting with a keen eye for details such as enchanting decor, mesmerizing performances and peripheral animations, amazing tasty and healthy food and drink, spectacular fireworks – a show to remember and unparalleled. Home to hundreds of thousands of people from all walks of life, one of the most unique things about Tomorrowland remains that the whole world comes together in a magical place where all are equal and unite as one – a symbol of the values of freedom, respect, diversity and solidarity . Each year, the festival features a special theme that inspires celebrated MainStage design and stage production. The theme of Tomorrowland 2022 was “The Reflection of Love”.
The 16th edition of Tomorrowland in 2022 was held on July 15-17, July 22-24 and July 29-31, welcoming 600,000 people of tomorrow from over 200 countries. More info: www.tomorrowland.com.