Spotify has officially upgraded its “concert hub” into what appears to be a more integrated and accessible “live events feed,” which executives say will allow users to “discover all the live events” happening locally.
The Stockholm-based streaming service, which launched paid live streams last year, today unveiled the new and improved live offering. After highlighting the continued return of crowd-based entertainment and noting that “Spotify is here to help you find the perfect show,” the company claims in its announcement message that the feature “will help make you even more… to draw more attention to events that may interest you. ”
Users can search for “live events” and tap or click to access this feature, which has their own location at the top of the landing page. Fans can change this location as needed, and the hub will display shows that are “recommended for you” followed by gigs that are “popular in your area.”
Tapping or clicking on an image of an upcoming concert – complete with the date, day, time, venue, artist name and artist photo – will then take you to a tab for that event.
From there, another tap or click takes each prospect to an external platform (currently including “Ticketmaster, AXS, DICE, Eventbrite, See Tickets and more”, with “more” including Warner Music’s Songkick and its links to various ticketing options) , through which passes can be purchased.
“Spotify earns affiliate commissions and/or fees from the sale of tickets through this live events hub,” the resource states, and trying to increase revenue represents a single component of the company’s plan to in $100 billion annually over the next ten years.
Long term it will be interesting to see how the Live Events Feed stacks up against established players like Bandsintown and separately emerging alternatives to ticketing giants. Of course, Spotify has tens of millions of music-loving monthly active users—although a sizable portion of those individuals are likely to frequent the ticket market on a regular basis.
Additionally, Sam Sheridan, product manager for Spotify’s live event detection, explained that the service plans to “work to further integrate event detection directly into the app, whether that be through more advanced search tools, new playlist formats, or new ones Integrations with key interfaces. Also, an image included in the official release suggests that Spotify will email users about upcoming tour dates.
Finally, it’s worth noting the discoverability potential (streaming and live alike) that comes with the “Live Events Feed” for multi-artist shows.
Los Angeles’ Flogging Molly, for example, is currently touring with acts such as The Interrupters, who released a single today entitled “Jailbird.” Interacting with a concert date on either Flogging Molly or The Interrupters’ Spotify profile takes users to the ticket page described above, including a “cast” breakdown identifying the headliner(s) and inserting their music along with that of the supporter groups.