Sixers launch Spirit of Small Business with LegalZoom | Philadelphia 76ers


PHILADELPHIA – OCT. 27th, 2022 – The Philadelphia 76ers and, Inc. (NASDAQ: LZ), the industry leader in online small business formation and a leading online platform for legal, compliance and tax solutions, today announced the launch of the Small business spirit Program powered by LegalZoom.

In partnership with the 76ers, LegalZoom will conduct a year-round campaign highlighting the small business community in the Philadelphia area, creating an uplifting platform for entrepreneurs and celebrating local small business owners. As part of the Small business spirit program, LegalZoom will offer free products, legal services and training to entrepreneurs during the Season of the 76s to help them start, grow and operate their small business. Additionally, local businesses have the opportunity to increase their reach and visibility on the 76ers and LegalZoom digital and social media platforms.

“We are very pleased to partner with LegalZoom on our Small business spirit program,” said Katie O’Reilly, the 76ers’ chief revenue officer. “We are fortunate that LegalZoom shares our passion for supporting small business owners and that they recognize how our platforms can help strengthen our communities. The influence of the ’76 Small business spirit The program has already been recognized and loved by many local businesses in Philadelphia. Our partnership with LegalZoom will allow us to grow the program, increase the spotlight on these businesses and expand our offering to them with its unique services.”

Since the program’s launch in 2020 during the COVID-19 pandemic, the Small business spirit Initiative has highlighted more than 77 small businesses across Philadelphia, including 30 black-owned businesses and 40 women-owned businesses. The featured companies received more than 2.5 million video views and more than 16 million impressions across the 76ers’ social and digital platforms. This year, the team will introduce over 80 additional small businesses to our fans across the city and region.

“We really admire and respect the wonderful work the 76ers have done over the past few years Small business spirit program and we are happy to be a part of it. Working with a top-down organization dedicated to supporting their local community and various small businesses in the Philadelphia area is inspiring,” said TJ Cohen, Head of Brand Partnerships, LegalZoom. “LegalZoom is dedicated to providing small businesses in underserved communities access to products and services that make it easier to start and run a business, and through the Small business spiritwe must do just that.”

That Small business spirit The LegalZoom-supported program will run throughout the 76ers’ 2022-23 regular season. Each game day, the small business stories will be shared via 76ers social media feeds to increase awareness of participating small businesses while also highlighting 76ers-specific game day details. The 76ers will also share details from each company, including a map highlighting their location within the city of Philadelphia on which Small business spirit Platform on for the remainder of the 2022-23 season. To learn more about the program, business owners and fans can visit

Participating small businesses receive benefits through this program including but not limited to:

  • Custom content shared across the 76ers’ social and digital platforms, reaching more than 13 million people
  • Free services from LegalZoom
  • Invitation to an event with members of each selected small business along with 76ers and LegalZoom business people

“By partnering with LegalZoom, we continue our commitment to driving positive change in our communities by bringing more economic opportunity to small business owners, with a focus on businesses that reflect the diversity and vibrancy of our communities,” said David Gould, 76ers Chief Diversity and Impact Officer. “The feedback we have received from local business owners who have participated in the program over the past few years inspired us to find a partner who can help us with this Small business spirit Initiative to even greater heights this season.”


The Philadelphia 76ers is one of the NBA’s longest-standing franchises, having won three world championships, reached nine finals and made 52 playoff appearances in 73 seasons. The Philadelphia 76ers organization is owned by Harris Blitzer Sports & Entertainment.

LegalZoom is the #1 online business creation ranked by small business owners and a leading online platform for legal and compliance solutions in the United States. With a mission to democratize the law, LegalZoom operates in all 50 states and over 3,000 counties across the United States and has over 20 years of experience in handling complex regulations and simplifying the legal and compliance process for its clients. Driven by its core value that every business deserves the full protection of the legal system and an easy way to stay compliant, LegalZoom helps clients start and protect their businesses, ideas and families. in the [2020], 10% of all new LLCs and 5% of all new corporations in the United States were formed through LegalZoom, allowing small business owners to focus their energy and passion on their businesses rather than the legal and regulatory complexities required to run them. In addition to company formations, LegalZoom provides ongoing compliance and tax advice, trademark and copyright filings, and estate planning documents to protect small businesses and the families who start them.

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