After dominating the short video format market and Meta (formerly Facebook) trembling, TikTok parent company ByteDance now has its eyes on the music streaming market by launching “TikTok Music” and the global players like Spotify, Apple Must and the others threatened.
The company has filed a trademark application with the US Patent and Trademark Office for “TikTok Music”.
The application was filed for, among other things, “the provision of online non-downloadable videos, non-downloadable audio, still and moving images containing music, songs, lyrics and presentation of online music videos via mobile devices”.
The TikTok service will also offer recorded music, music-related information, and commentary and articles about music.
TikTok Music will allow users to “buy, play, share, download music, songs, albums, lyrics, quotes, create their playlists, lyrics, quotes, recommend, share, take photos as playlist covers, to edit and upload. Comment on music, songs, albums”.
It will also allow users to “live stream interactive audio and video media programs in entertainment, fashion, sports and current events.”
ByteDance already operates a music streaming service called Resso in several countries including India, where it aims to take on the likes of Amazon Prime Music, Gaana, JioSaavn, Wynk and others.
According to the latest data company SensorTower, Resso recorded 42.3 million downloads from the App Store and Google Play from January to May this year.
Unlike other music apps, Resso allows users to annotate songs, create TikTok-like video clips and gifs.
Bytedance’s Resso brings a whole new twist to music streaming and has the potential to be the next big blockbuster similar to TikTok.
TikTok has already launched its own music marketing and distribution platform called SoundOn.
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