Per Football Hall of Famer, Molson Coors extends partnership and adds Hall of Fame Village to agreement


  • The multi-year deal includes numerous sporting and entertainment events and Enshrinement Week 2022

CANTON, OHIO – The Pro Football Hall of Fame and Molson Coors have expanded their partnership with a multi-year deal that adds Hall of Fame Village.

As part of their agreement, Molson Coors and the Pro Football Hall of Fame will collaborate on national advertising campaigns, consumer promotions, point of sale displays, packaging and other initiatives that highlight the Hall of Fame and its shrines.

“Molson Coors is all about people creating great memories and getting the most out of every moment, whether it’s supporting your local team, celebrating being inducted into the Pro Football Hall of Fame, or catching up with friends and family relax,” said Adam Dettman, director of partnerships-North America for Molson Coors. “We’re excited to continue our partnership with the Pro Football Hall of Fame, expand our partnership with Hall of Fame Village, and continue to work to improve the fan experience at Tom Benson Hall of Fame Stadium.”

Molson Coors will feature heavily at the Pro Football Hall of Fame Merlin Olsen Super Bowl Luncheon as the Official Beer Partner for the event, held annually on the Friday before the championship game in the host city. Dozens of Hall of Famers and other football legends attend each year.

The Company’s flagship brands, Coors Light and Miller Lite, will be featured at events surrounding Enshrinement Week, the upcoming 2022 Black College Football Hall of Fame Classic on Labor Day Weekend and other Hall of Fame-driven events such as “Best Football Day Ever” this autumn.

“We are proud to continue our partnership with Molson Coors as the Official Beer of the Pro Football Hall of Fame,” said Pat Lindesmith, the Hall’s Chief Partnership Officer. “Molson Coors will provide full event support throughout the year, including the upcoming Enshrinement weekend.”

As part of the marketing partnership, sports fans, concert-goers and guests can enjoy the wide variety of other events and programs offered at the Tom Benson Hall of Fame Stadium, the branded area of ​​the Coors Light Zone within the Extra Point Plaza, and on-site promotions at the stadium during the Pro Football Hall of Fame game and Hall of Fame Village events throughout the year.

“Molson Coors is known for its iconic brands that celebrate all moments in life, and in that spirit we believe this partnership will enhance our fan experience,” said Vic Gregovits, Executive Vice President, Sales and Marketing.

Becoming a safety partner is also a priority and part of this agreement. Guests are encouraged to drink responsibly by receiving a $5 discount pass for a Lyft ride.

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