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The National Basketball Association Players Association (NBPA) recently announced that it has gone a step further than just endorsing the use of CBD for health and wellness. The organization has partnered with Re+Play, a company owned by former NBA player Al Harrington, to promote its CBD products.
The new partnership will result in Re+Play products, including hemp-derived creams, oils and capsules, being available online at Amazon and Walmart.
In a press release about the partnership, Harrington said his company’s products help people “recover like a pro.” Harrington says, “We’re excited to once again be rethinking how we help athletes of all skill levels recover from pain with CBD and other innovative technologies,” he said.
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An outspoken campaigner for weeds
Harrington played for seven different teams in the NBA from 1998 to 2014, with the longest streak lagging behind with the Indiana Pacers. Since retiring, he has been actively trying to convince sports leagues of the health potential of cannabis.
He has worked with other celebrities, including Drake and Killer Mike, to advocate for pardons for non-violent cannabis offenders. The group sent a letter to President Joe Biden asking for a general pardon for “any person subject to federal criminal or civil enforcement for a nonviolent marijuana offense.”
For the partnership with NBPA, his company will provide “recovery-enhancing technology,” which includes topicals, kinesiology tape, massage guns, and naturally infused pain products.
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Focus on muscle recovery
The first product from the partnership is a line of formulated recovery creams developed in collaboration with Avicanna, a biopharmaceutical company focused on plant-based cannabinoid-based products. The cream improves muscle regeneration. Re+Play developed the product at Johnson & Johnson’s Innovation Center.
The product is available on the Re+Play website and through the Replay Recovery Store on Amazon.com and Walmart.com.
While the players’ association is separate from the league itself, it seems fitting that NBA players have made the strongest move into the cannabis market. Gamblers have long advocated the use of cannabis in athletes, including current star Kevin Durant and Golden State Warriors coach Steve Kerr. Former All-Star Dwyane Wade also launched his own cannabis line in 2021.
The league itself has also stopped punishing players for cannabis use.
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