NBA Meets Art… A Celebration of Nigerian Culture, Basketball – Guardian Life – The Guardian Nigeria News – Nigeria and World News

Through Maria Diamant

November 30, 2022 | 9:52 a.m

Recently, it was a celebration of great minds when the National Basketball Association (NBA) Africa hosted their inaugural event called NBA Meet Art. It was a red carpet event that brought together advocacy groups and industry leaders for the marriage of sports and arts while celebrating Nigeria’s arts and culture through the lens of the NBA. The event,…

Recently, it was a celebration of great minds when the National Basketball Association (NBA) Africa hosted their inaugural event called NBA Meet Art. It was a red carpet event that brought together advocacy groups and industry leaders for the marriage of sports and arts while celebrating Nigeria’s arts and culture through the lens of the NBA.

The event, held at The Wings Towers on Victoria Island, Lagos, was attended by wealthy guests who were joined by both local and international industry stakeholders such as NBA Deputy Commissioner and Chief Operating Officer Mark Tatum, NBA strategic investor Africa, honored were Tunde Folawiyo, NBA Africa CEO, Victor Williams, NBA Africa Vice President and Country Head for Nigeria, Gbemisola Abudu, Basketball Africa League President, Amadou Gallo, Toronto Raptor President, Masdai Ujiri, NBA Champion 2011, Ian Mahinmi, former NBA agent and AFA Sports founder Ugo Udezue.

Also present at the event were Basketball Africa League (BAL) executives and investors, former NBA players, basketball advocacy groups, artists and Nigerian business leaders.

While showcasing the relationship between sport and the arts, the event featured a photography exhibition by Nigerian artist Logo.

The show presented a stunning black and white depiction of Lagos, the cultural and economic center of Nigeria.

Tatum, who was visiting Nigeria for the first time while providing background on the coming of NBA Nigeria, noted that the Nigerian market is a big player in the industry.

He said: “The NBA has become a leading sports lifestyle worldwide and as such we have opened an office in Nigeria to expand operations and support the growth of basketball on the continent. The Nigerian market is important because Nigeria and its people are pacesetters. For the NBA to be successful on the continent, it must be successful in Nigeria.”

In her remarks, Abudu said, “The influence of the NBA extends beyond the confines of the court, where basketball is a way of life and a cultural trendsetter across multiple pillars of culture. The NBA meets Art dinner and photo exhibit is an opportunity for us to speak to our fan base in a language that speaks to them.

The event, which was the first of its kind, was curated to celebrate basketball through the lens of Nigeria’s rich heritage and vibrant culture. We look forward to creating moments like these that highlight the unique intersection between the NBA and our illustrious Nigerian culture.”

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