Michael Schneider heads Bally Sports+’s streaming business

BALTIMORE— As Sinclair moves toward the launch of subscription streaming services for its regional sports networks this summer, Sinclair’s Diamond Sports Group (“Diamond”) subsidiary has appointed former Hulu exec Michael Schneider as COO and general manager of Bally Sports+, his new direct-to-consumer (DTC) sports department.

In this newly created role, Schneider will have operational oversight of the Bally Sports+ DTC sports platform, anchored by Bally Sports’ live events programming, providing fans with year-round opportunities to engage with content and communities employ people who are close to their hearts, called the company.

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