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Kinetix combines 3D animation and AI to automate the process of creating user-generated emotes for video games and virtual worlds.
Today’s launch of Kinetix means a way for users to better express themselves in games and the Metaverse, the Paris-based company said.
The generative AI-based Kinetix platform and no-code editing tools enable users, developers, video game developers, Metaverse platforms and brands to create and edit animated 3D content in seconds. This democratizes the process of creating custom animated 3D content and empowers millions of people who were previously limited to a few thousand trained artists and animators.
Kinetix emotes address the challenge of limited self-expression in gaming and metaverse worlds. Emotes are animations that can express emotions in video games and virtual worlds, such as dances, celebrations, and gestures. Uniquely, emotes created with Kinetix can work in any avatar-based video game or metaverse and effortlessly blend into any virtual environment, from hyperrealism to voxelblock-like worlds.
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“We aim to set a new standard for self-expression in video games and Metaverse worlds by opening up the creation of emotes,” Kinetix CEO Yassine Tahi said in a statement. “Our emotes are now live and anyone can create them. This marks a true turning point for digital self-expression and our mission to humanize the metaverse.”
He added, “A one-off concert without dancing or a drag queen show without ‘Death Drop’ are missed opportunities for self-expression, realism, individuality and human connection. We invite everyone to embrace this new trend by playing with our easy-to-use, no-code platform and trying out their best moves on their favorite character or avatar.”
Creators can own their emotes using the option to “mint” them on the Kinetix platform: turning them into digital assets called emote NFTs (non-fungible tokens).
Using the Kinetix marketplace, developers can then promote and monetize their work and receive 95% of the sale price, creating a fairer revenue model, the company says. Brands and IP holders can also use Kinetix technology to create custom emotes. In November 2022, Kinetix has partnered with TF1 and BBC Studios to launch an exclusive collection for the international TV show Dancing With The Stars.
Founded in Paris in 2020 by Tahi and CTO Henri Mirande, Kinetix has a team of 45 people. Earlier this year, Kinetix raised $11 million in seed funding from Sparkle Ventures and several virtual world platforms and successful entrepreneurs in a round led by Adam Ghobarah, founder of Top Harvest Capital.
Kinetix has already established partnerships with leading and emerging virtual worlds including Roblox, The Sandbox, Zepeto, Decentraland and PolyLand.
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