The NBA sneaker market is one of the biggest parts of the game. Players come up with the craziest shoes every day. It’s her way of delivering a message and telling her story. However, some shoes fail the test. And a similar incident happened when famous rapper Kanye West released his Yeezy basketball shoes. But NBA players had none of it, and they didn’t rest until the league accepted the shoe.
West is always in the headlines these days. It can be his relationship with Kim Kardashian or his new albums. One thing remains the same, he always sets the bar high. And that undying passion for being great at everything he does led to the creation of one of the best-selling sneakers in the world. The Yeezy is one of the most popular shoes and sneakerheads are waiting to pounce on the new releases. However, Kanye shared his love of basketball and decided to create a shoe for the court.
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Unfortunately, the NBA couldn’t come to terms with the creation. It had a blinding reflective material that officers couldn’t accept. So they banned the shoe. But with the help of the NBA players, Kanye was able to get the league to lift the suspension.
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Kanye West is gathering help in the NBA
After making his big creation, West immediately moved to signing players. One of the first names was Zach Lavine. The Bulls All-Star was ready to give the cleats a run in the NBA. However, the League broke his heart when they banned it before they could touch the hardwood. However, Lavine wanted to send a message. He believed what he believed and introduced the shoe during the NBA All-Star Weekend. Zach lined up for the three-point contest with the forbidden Yeezy’s on his feet. Only this time the reflective material was gone.
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His move turned into a revolution. And next in line was Pelicans, Brandon Ingram. In his first All-Star game, BI became the first NBA player to wear the Yeezy on court. What made it even better was that Kanye West himself was present on the sidelines to see his beloved creation in action. He called Ingram as soon as he noticed the shoes and took in the moment. But that was not the end.
After the former Laker, NBA veteran Andre Iguodala wore them during a game for the Miami Heat. Plus, he’s done it twice and even introduced a new colorway. A revolution was afoot within the League, forcing the League to take an unprecedented step. The Yeezy was the first shoe to have the ban lifted. The NBA players and West won the fight.
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DIVE DEEPER

It’s very rare that the NBA has to bow. However, when it comes to Kanye, anything is possible.