India Home Decor Market Report 2022-2027: Increasing demand for trendy and unique products and propensity to launch eco-friendly options present opportunities –

DUBLIN–(BUSINESS WIRE)–Added the report “India Home Decor Market (2022-2027) by Products, Price, Distribution Channel, Location, Competitive Analysis and the Impact of Covid-19 with Ansoff Analysis”. Offer.

India’s home decor market is estimated at USD 32.14 billion in 2022 and is projected to reach USD 39.44 billion by 2027, growing at a CAGR of 4.18%.

market segmentation

  • India’s home decoration market is segmented by product, price, distribution channel and location.

  • Products, the market is segmented into Hair Care Products, Skin Care Products, Bath & Shower, Oral Care, Cosmetics & Makeup, and Beauty Tools & Accessories.

  • Outlook, the market is segmented into vegan, organic and inorganic.

  • As a distribution channel, the market is categorized into specialty stores, supermarkets/hypermarkets, convenience stores, pharmacies/drugstores and online retail channels.

  • Category, the market is divided into Mass and Premium.

company profiles

The report provides a detailed analysis of the competitors in the market. It encompasses the financial performance analysis for the publicly traded companies in the market. The report also offers detailed information on the recent development and the competitive scenario of the companies. Some of the companies covered in this report are Ashley Furniture Industries, Samson, Indigo Interiors, etc.

Competitive Quadrant

The report includes the Competitive Quadrant, a proprietary tool used to analyze and rank companies’ position based on their industry position score and market performance score. The tool uses various factors to classify players into four categories. Some of these factors considered for the analysis are financial performance over the past 3 years, growth strategies, innovation assessment, new product launches, investments, market share growth, etc.

Ansoff analysis

The report provides a detailed Ansoff matrix analysis for the Indian home decor market. The Ansoff Matrix, also known as the Product/Market Expansion Grid, is a strategic tool used to develop strategies for business growth. The matrix can be used to evaluate approaches in four strategies viz. Market development, market penetration, product development and diversification. The matrix is ​​also used for risk analysis to understand the risk associated with each approach.

market dynamics


  • Consumer demand in emerging markets

  • Increasing acceptance of online home decor products


  • Availability of substandard and counterfeit products


  • Increasing demand for trendy and unique products

  • Tendency to introduce environmentally friendly products


  • Fluctuating commodity prices

Main topics covered:

1 Report Description

2 research methodology

3 Summary

4 Market Dynamics

5 Market Analysis

6 India’s home decoration market, by product

7 India’s home decor market, by price

8 India’s Home Decoration Market by Distribution Channel

9 India’s home decor market, by location

10 competitive landscape

11 company profiles

12 Appendix

companies mentioned

  • Ashley furniture industry

  • Samson

  • pepper roast

  • compass

  • City Leaders

  • D’Decor

  • Bombay stain

  • Indigo interiors

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