What is the IBC2022 accelerator program?
The IBC Accelerator program was launched in 2019 to support the media and entertainment industry in tackling new challenges in an agile and collaborative manner. At the heart of the concept is bringing together end-users and buyers of media and entertainment technology, products and services from the industry to collaborate on short, time-limited four to six month projects, with final POC results to be announced at IBC in September .
There are two main groups of employees in the IBC Accelerator program – Project Champions and Project Participants. The latter includes vendors, manufacturers, developers, product and solution vendors who work with the champions to design potential solutions to a project challenge. At least four participants work on each project, but sometimes there can be several more, depending on the scope and complexity of the challenge. The Project Champions are selected by broadcasters, studios, platforms and content providers who guide, support and advise project teams, as well as provide time and supporting resources. The champions will highlight the critical business or technology challenges they face and guide the development of possible solutions. There can be multiple champions on a project, but the minimum requirement is one – historically, around 14 champions have been known to participate in a team, indicating how common some of the champion challenges are.
What are the main benefits of the IBC Accelerator program?
One of the many key benefits of attending (both for solution providers and vendors) is gaining access to champions’ knowledge and insights that are not typically available through regular distribution channels. In turn, champions can leverage participants’ skills and product knowledge to accelerate research and development without complex commercial negotiations.
All Accelerator participants work very internally with cross-industry players, developing solutions to real-world challenges and applying their expertise to new use cases. Value also lies in the visibility of participation through IBC365, Show Daily and podcast coverage, as well as high profile stage presence and front and middle exhibit placement at the IBC Show. In addition, all IBC Accelerator Champions and participants will receive maximum visibility in the global IBC community, extending beyond the last presentation into the following year.
Muki Kulhan, co-lead of the program, elaborated on the benefits participants have already seen from their participation in the Accelerator program. “So many of our participants have seen a healthy growth in their business with many successful business relationships being formed between champions and participants,” she said. “The open knowledge and insights gained from the proof of concept, together with all the POC materials developed between the consortium teams, have been a great asset to the growth of their companies in terms of profile and profit.”
Joe Newcombe, Microsoft, said of the IBC Accelerators program, “It’s amazing. You get broadcasters, you get champions, you get people from all walks of life who are struggling. They have all these different providers. These can be large cloud providers like us, or you can work with smaller, bespoke technologies that bring everything together to solve a problem. And that’s the biggest thing; How do we solve broadcast community specific problems? [that are] really arrive and be relevant? It’s just an amazing environment to work together on some really important issues.”
Conrad Gouws, RTE, commented on the value of the IBC Accelerator program for broadcasters: “I think, especially for us as a national broadcaster, it’s almost impossible to have very open tech-to-tech conversations with suppliers because we’re usually stuck in one RFP or in a formal process. Even with competitors, we’ve been to some accelerators that we’ve participated in with direct competitors and we’ve had suppliers that have participated with their direct competitors, but we’re all solving the same problem – so that’s amazing!”
Bob Stewart of the University of Strathclyde agreed: “What’s unique about the Accelerator program is simply the opportunity to work with some fantastic Tier One companies – and some of the smaller companies – and bring them together on a common platform. You will not be pressured to design or build a product. They have a deadline, the September show deadline, so it’s really an accelerator — that’s what it’s all about.”
Which projects were selected for the accelerator program IBC2022?
For the IBC2022 Accelerator program the following projects have been selected and are now running following a shortlisting process conducted in-person at this year’s IBC Kickstart Day held at the IET in London, the first time IBC has held an in-person event since 2020 .
Mark Smith and Muki Kulhan, program co-leads, spoke of the excitement of finally being able to meet the champions and participants in person. “It was great to have human contact,” Kulhan said. “We’ve only seen people on a video screen for about a year and this is the first time we’ve met so many people and it makes such a positive difference to be together in person as well.”
Smith repeated her answer. “This unique program offers so many tangible benefits, but also many intangible values such as: B. the relationships that form. That’s why meeting in person is so important and it’s great for the industry and accelerator teams to get back together,” he said.
The accelerator projects for 2022 are:
Cloud-based live events, analytics and low-latency logs
The goal is to demonstrate how professional live sporting events can be delivered with multiple camera feeds at large scale and full visibility, including live IP signal capture, standards conversion, as well as evaluating the potential to introduce low latency protocols.
Master: DAZN, OBS, BT Media & Broadcast, BBC, ITV, Paramount, Warner Bros Discovery, TV2
Participants: Net Insight, Zixi (other TBC)
Unified cloud architecture to streamline the localization process
A project to explore the full decentralization of production and delivery of localized media, metadata and artwork while centralizing and streamlining ordering, management and tracking from a single platform that provides full transparency and accountability of the entire process.
Champions: Warner Bros. Discovery, ITV, Pokemon
Participants: Fabric, IYUNO SDI, Vidispine (other TBC)
Next generation news studio
What will the next generation news studio look like? How will it combine all the newest and newest technologies? There has never been so much exciting technology to incorporate into news studio production, and so this exciting accelerator project sets out to explore and define a viable concept for news studios.
Champions: TV2, BBC News, Production Park
Participant NxtEdition (other TBC)
5G and the arena of the future for XR events
The winning combination of 5G and XR (Extended Reality) returns after winning Project of the Year 2021 to showcase 5G’s low latency and connectivity over live augmented reality esports and multi-location, multi-player fan hyper-personalization with immersive real-time technologies.
Champions: Vodafone, Hado, ESL/Weavr, Warner Bros. Discovery, DAZN, BT Sport, Twickenham Film Studios, Olympic Broadcasting Services, Kings College London, Production Park
Participant: Net Insight (other TBC)
5G remote production…in the middle of nowhere
This groundbreaking project, which builds on work in the Accelerator program over the past two years, aims to show how portable and flexible a private 5G “network in a box” can be for live broadcast use cases, and extend it to a truly remote one world locations as well as to the IBC trade fair itself.
Champions: BBC, BT Sport, BT Media & Broadcast, RTÈ, TV2, OBS, Paramount and Warner Bros. Discovery. Academic Partner/ Champion: University of Strathclyde, Scotland 5G Centre
Participant: Net Insight (other TBC)
6DOF audio-guided narration and music experiences in the Metaverse
Creating first-person music and narrative experiences that audiences can move and interact with freely. This project aims to understand how 6DOF (six degrees of freedom) audio content in the metaverse affects content creation and delivery.
Masters: BBC, Paramount, Kings College London
Participants: Magic Beans, TuneURL (other TBC)
Volumetric video for broadcasting, metaverse production and RT3D assets
Build the live studio of the future and evolve the traditional broadcast pipeline to integrate the latest content creation technologies such as volumetric motion capture and 3D render engines to ensure efficient delivery of real-time content across multiple platforms, including broadcast, Live Streaming and Metaverse and Interactive Channels.
Champions: RTÉ, Fox Sports, Connected Ideas Limited, Unity Technologies, Unreal/Epic Games, DAZN, Production Park
Participants: Volograms (other TBC)
Media content sharing, monetization and micropayment systems via blockchain
This progressive accelerator challenge will leverage blockchain to share content, explore micropayments and incentive solutions that allow OTT subscribers (authorized users) to share content with a new set of users (non-subscribers), act as a micro-distribution channel and to receive and activate bonuses.
Champions: DAZN, Barco Digital Cinema
Contestant: Tata Elxsi (other TBC)
The IBC 2021 Accelerator program attracted more than 80 organizations as champions and participants across eight projects including AP, Al Jazeera, BBC, BT Sport, EBU, ITV, Meta, Olympic Broadcasting Services, AWS, RTÉ, Sky, SVT, TV2 , Microsoft, Audible, Yle and many others. Projects addressed challenges in areas such as 5G, artificial intelligence, CG animation and VFX workflows, and IP transition. The projects from 2021 can be seen here.
What are the project parameters for the accelerator program IBC2022?
The parameters for projects selected for the accelerator program are as follows:
- Projects address and aim to solve common, business and technology challenges
- The teams consist of champions and participants with special technological know-how
- The project goals should be clearly defined and delimited to be achievable within 4-5 months
- Projects should open up and underscore the value of industry standards and best practices.
All eight accelerators will present their final showcases on stage at the IBC Show at the RAI in Amsterdam from September 9th to 12th. For more information or to secure your delegate ticket, registration is now open.