Can Harbaugh’s NIL approach work in college football today?

Transformational, not transactional. Michigan head coach Jim Harbaugh expects this experience from his student athletes at the University of Michigan.

Harbaugh shared his perspective on the NIL at a football camp hosted by Ferris State over the summer.

“Our philosophy is that attending the University of Michigan will be a transformational experience rather than a transactional experience,” Harbaugh said. “I’ve always been in favor of student athletes being able to capitalize on their name, image and likeness. It just makes sense… I think we can all agree that’s fair and right.”

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