Black MKE businesswoman Jacque Moore has 4 tips for the next generation of boss ladies

Black women have become the fastest growing group of entrepreneurs, but significant challenges remain

By Josephine McNeal

Jacques Moore

Black women are the fastest growing group of entrepreneurs in the United States, with nearly 2.7 million businesses nationwide. The number of businesses owned by Black women grew 50% from 2014 to 2019, the highest growth rate of any female population.

They have overcome challenge after challenge including double bias in the business world, lack of representation, network issues and limited access to capital and funding.

Jacques Moore is one of those women.

She founded the nation’s largest marketing agency for black causes, Creative Marketing Resources (now CMRignite) in 1995. Today, with nearly 60 full-time employees, CMRignite is an award-winning agency that recently earned a spot on the INC 5000 list of the fastest growing private companies in the United States. This month marks Women’s History Month, a fitting time to highlight the origin story of women while providing a guiding light for women, especially black women, who also want to create change and be leaders in business.

If anyone knows the secrets of moving forward, growing a business in a niche market and beating the odds, it’s Jacque Moore. So we asked her how she finds professional and personal success as a black woman in business.

Embrace your differences.

“I believe that diversity is a character value or a belief. As women, and especially women of color, we have traditionally viewed society from an inclusivity perspective because we had to believe in inclusivity and practice it in order to be successful.”

Connect passion with purpose.

“When someone does what they love to do, the financial rewards will come because you are so committed to your passion that it takes precedence over everything else. I eat, sleep and drink this business always thinking of innovative ways to solve problems for our customers. I’ve always claimed that if I were independently rich I’d do it for free – but I’m not independently rich. Sooo…LOL.”

“I would encourage women who want to be true to themselves to try to find a work-life balance. Entrepreneurs struggle to find this balance because they are passionate and driven by their passion. Find a hobby that allows you to combine your business with your hobby. For example, I love golf, so I can play golf but still do business while enjoying the hobby.”

Acknowledge your mistakes and move on.

“I made several mistakes, probably too many to remember. However, my philosophy is to learn from mistakes and not dwell on them. Recognize a mistake has been made, make up if possible, and keep it moving. “

Balance is the key to success.

“Healthy Tips: Don’t take it too seriously. Stress kills, so reduce the stress in your life. Treat yourself to a weekly massage, take a walk whenever possible for fresh thoughts, eat healthy foods, especially vegetables.

“I knew I wanted to build an agency that would make a difference and leave a legacy, but I never imagined that fulfilling my passion/dream would result in building one of the largest agencies in the region. I enjoyed every day and have no regrets. I would do it over and over again.”

About CM Rignite

CMRignite is a full-service strategic communications agency specializing in developing cause and behavior change marketing for Fortune 500 companies, large nonprofits and government agencies. Since 1995, the agency has focused on developing innovative, cross-cultural marketing campaigns that lead to real, positive change. Based in Milwaukee, Wisconsin, CMRignite is an award-winning agency specializing in creative, paid media, public relations, social media, research and digital marketing.

To learn more, visit

Leave a Comment