Baller Mixed Reality signs first exclusive deal with legendary NBA Hall of Famer

New collections of innovative augmented reality NFTs coming soon

MIAMI BEACH, FL / ACCESSWIRE / August 16, 2022 / In partnership with Icon Sports (backed by Broker Brothers Transactions), Baller Mixed Reality (an investment of American Leisure Holdings) has an exclusive agreement to produce a 3D AR NFT collection of NBA Hall of Famer and basketball legend Earl Lloyd signed.

In 1950, Earl Lloyd broke the color barrier and became the first African American to play in the National Basketball Association, followed by a notable career. Lloyd faced severe discrimination before helping the Syracuse Nationals win the NBA championship in 1955 and was later inducted into the Naismith Hall of Fame in 2003. Earl Lloyd, who joined the league six years before Bill Russell, was often referred to as the “Jackie Robinson of basketball” and passed away in 2015 at the age of 86.

Speaking of the partnership with Baller Mixed Reality, Lloyd’s son Kevin said, “The memorabilia left behind by my father are historical treasures that remind us of both the differences and the similarities of our times. I look forward to working with Jonathan Herman and the Baller team to digitally capture these items in augmented reality, where their quality will be preserved forever and fans around the world can enjoy them as limited edition NFTs.”

Baller will produce unique digital assets hand-signed by Earl Lloyd that, unlike other NFTs, can be placed in real-world environments and viewed from 360 degrees in high-definition 3D – both inside and outside the metaverse. Additionally, the authenticity and ownership of these limited edition assets will be verifiable on the blockchain, eliminating the potential for fraud or counterfeiting and providing exclusive real-life experiences for NFT owners.

This is the first of several new releases this year on OpenSea ( and join Baller’s Discord for drop dates and member discounts ( ).



Led by Jonathan Herman, Baller Mixed Reality is pioneering the new era of signed Metaverse collectibles with augmented reality NFTs signed by legendary sports and entertainment figures.

According to Crunchbase, Baller is the #1 seed-funded 3D technology company, #1 seed-funded augmented reality company, and #1 seed-funded blockchain company in the United States.

NFT Collections:
Contact: [email protected] | (888) 840-1118
Social Media – Twitter, Discord, YouTube, Facebook, LinkedIn and more:


Icon Sports, operated by Broker Brothers Transactions, is a custom sports memorabilia and trading card company that works with numerous professional athletes across all major sports.

Brandon Carter
[email protected]


American Leisure Holdings Inc. (AMLH) is a digital marketing and Web 3 startup company. AMLH plans to create shareholder value by expanding its digital footprint while participating in high-growth, revenue-generating ventures and leading-edge technologies in crypto, Web 3.0 , NFTs and the Metaverse.

Adrian Patasar
[email protected] | (561) 654-5722
Twitter: LeisureAMLH
MEDIA CONTACT: Sean Creighton at 845-893-6109 or [email protected]


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SOURCE: American Leisure Holdings, Inc.

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