Ateme announced today that Tivify, the OTT television platform of Spain’s TVUP Media Telecom SL, will live stream the UEFA Champions League final using Ateme’s latest TITAN transcoding solutions. Based on the Common Media Application Format (CMAF), which significantly reduces latency, TITAN has already been used in one of the few real-world low-latency streaming deployments for an enhanced viewing experience.
TVUP first implemented TITAN transcoding solutions for its streaming services including the Tivify OTT platform in 2020. Tivify offers free access to more than 130 streaming channels, including some of the most popular channels in Spain. The UEFA Champions League final marks the first time that Tivify uses TITAN’s proven CMAF capabilities to broadcast a football game with latency matching the broadcast power.
Latency issues in live streams can be extremely frustrating for viewers, especially for sports broadcasts where streams typically lag around 30 seconds behind the live broadcast. Ateme’s video delivery solutions enable low latency and provide viewers with a vastly enhanced live streaming experience by eliminating the “spoiler effect” caused by neighbor reactions occurring seconds before the action that triggered them , which is streamed to the screens.
Francisco Sáez, Executive Director of Technology & Founder, TVUP, said: “We had two challenging imperatives for the Champions League final: the first was to reduce latency at broadcast levels; The second was to get high-quality images. With the event’s high profile, we couldn’t afford to take any chances. So we turned to Ateme again. Many companies claimed to achieve low latency, but Ateme was the only company to achieve this in a real-world, large-scale deployment.”
Cédric Pesier, Sales Manager – Southern Europe at Ateme, said: “For several years, reducing latency has been the holy grail of running sporting events. It’s exciting to see that quest has finally come to fruition and we’re proud to be a part of it with TVUP and help them deliver one of the greatest football games in the world for their subscribers. After all, low-latency streaming isn’t just a proof of concept, it’s a reality for viewers.”
The 2022 UEFA Champions League final between Liverpool and Real Madrid will take place at 21:00 CEST on 28 May 2022 at the Stade de France in Paris.
